I'm a Design Director with 15 years of experience. I developed from a designer into leadership inside an award-winning agency. I believe that the best creative work starts with intention, and in my experience, intention comes from clear aligned direction. I manage with transparency and communication which is fundamental for the success of any team.
As a creative leader, I set direction and procedures that support cross-department creative deliverables, from concept to final development, for design, video, copy, including brand, web, paid, social, and print campaign assets. My industry experience focused on travel and hospitality, and also spans real estate, legal, medical, consumer, retail, and nonprofit brands.
I managed the creative department, which expanded from 2 people to 14 across design, video, and motion graphics. We produced roughly 50,000+ assets a year across 150+ campaigns for 20+ active clients, for an agency that grew from 8 to 80+ employees. I built the systems that made an increasing workload sustainable and the creative process effective. I also led AI implementation, giving team-members more time for research, ideas development, and refinement.
I care about the same thing that shaped my own experience, which is to build an environment that can enable everyone to do their best work. That's the kind of team, and creative work, I want to be a part of.
